01
In the EEA, UK and Switzerland: nothing until you say yes
No analytics cookie is set before you accept.
The Google tag is present on the page but runs under Google Consent Mode with all storage denied, so until you accept it sets no cookies and carries no user identifier; Google receives only limited, cookieless signals it uses for aggregate modelling. Accepting sets the standard _ga cookies (a random client identifier, kept up to two years). Declining, then or later, removes them.
02
Elsewhere: on unless you switch it off
Outside opt-in regions analytics runs by default, as those jurisdictions permit, and the same control turns it off.
Google processes this data as our processor under its terms; IP addresses are not stored by Google Analytics 4. See Google's own description of how it uses data from sites that use its services, linked below.